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Search results for “Forrester Research”
What Will Online Travel Look Like In 2013?
02/06/2009
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8:47:00 PM
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Four years ago, booking online was already the cheapest way to organise travel. But what will the world of online travel look like in 2013?
Online travel growth expected to slow substantially
02/05/2010
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9:09:25 AM
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The number of U.S. customers booking trips online won't change much over the next few years, according to a Forrester Research report published this week.
Three ways to improve Web site content and attract guests
09/22/2009
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9:08:32 AM
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Like a lobby that hasn’t been renovated in 30 years, many hotel Web sites are in need of a makeover. The written and visual content on these sites is often outdated or incomplete.
Content: The key to online hotel bookings
09/10/2009
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10:11:21 AM
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The online travel planning process is one that often involves research on multiple websites and consideration of a number of factors. Hotel content (primarily visual) plays a significant role in driving bookings.
Are travel agents making a comeback?
08/17/2009
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9:30:06 AM
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Difficult site navigation and presentation on travel company sites and hotel and airline sites are causing a growing number of travelers to shift away from the Web and consider using alternative methods of booking travel.
Sabre Holdings has been trying to escape its parent's shadow for years, but now it's paying a price
09/02/2009
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9:43:20 AM
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Sabre created American’s current system, and it started 50 years ago as a technology unit inside the airline. But the contract for the next-generation model was awarded to Hewlett-Packard last week, and Sabre failed to make the final cut.
Worst Part of a Trip May Be Booking It on the Web
08/07/2009
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10:16:23 AM
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A new report, to be released Tuesday by Forrester Research, found that far from embracing the do-it-yourself era, many consumers were fed up with the complicated process of planning and booking travel.
10 don’ts of online hotel merchandising
06/30/2009
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6:25:39 PM
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Intensifying competition, the proliferation of online video and changing travel shopper behavior are a few key drivers encouraging hotel owners and marketers to rethink their existing approaches to online revenue generating activities.
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